I’m a product designer and creative strategist focused on building digital products and brand experiences powered by AI, visual design, and systems thinking. My background spans design, marketing, and storytelling, which allows me to approach problems with both creative and strategic perspectives. Whether shaping a digital interface, building a brand system, or experimenting with new AI workflows, my goal is to create products that are not only functional and beautiful but also forward-thinking and scalable.

I design products that connect
storytelling, systems, and technology
into experiences people love.

Approach

I design with a balance of clarity, creativity, and impact, shaping products that feel intuitive for users while aligning with business goals. My process combines user research, rapid prototyping, and visual storytelling, ensuring that every product decision is grounded in insight and conveyed through compelling design. I see AI not just as a tool, but as a collaborator that helps scale ideas and uncover new ways to create.

Experience

Giannone Petricone Associates: Drove digital strategy and content design for high-profile hospitality and retail projects. Elevated community engagement and streamlined SEO/analytics to improve digital presence.

WZMH Architects’ Sparkbird Lab: Developed branding and product positioning for new technologies, including an app that tracks carbon footprints and a modular housing system. Helped launch the SheBuilds Hackathon, connecting design and technology with social impact.

IIBYIV Design: Introduced AI-driven concept visualization into workflows and led a team to deliver high-quality design outputs under tight deadlines.

David Weeks Studio: Designed and managed digital content and B2B communications for a Brooklyn-based design studio, strengthening brand voice and industry partnerships.