LOAM is a transparent system for brands and consumers, supporting traceability and storytelling for producers while making sustainable products easy to discover and trust.
Timeline
6 months (January to July 2025)
Scope
Brand design, Product design
Tools
Figma, Adobe Creative Cloud, Midjourney, ChatGPT
Details
Early insights
Early research focused on clarifying LOAM’s business model and how brands would connect to the platform in a meaningful way. This phase involved exploring value exchange, defining brand participation, and shaping how LOAM could support both commercial goals and its sustainability mission.
Market research
Market research examined regenerative marketplaces and comparable retail models to understand how similar platforms structure value, engage brands, and communicate impact across both business and consumer touchpoints.